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About Hookup Lures

Founded in 1992 by Captain Hank Brown, Hookup® Lures is proud to produce the finest Jigs, Rigs and Bucktails available on the market.  Quality craftsmanship, unsurpassed attention to detail and the use of the highest quality materials, guarantee everyday anglers, guides and tournament anglers alike, a premium lure that will produce more fish, trip after trip.

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How to Hookup!

Hookup Lures® Light Tackle Series jig heads are designed to be used with all smaller natural baits – live, dead or cut. The barbs on the hooks used in this series are slightly larger to better hold natural baits on the hook when casting or drifting.

Light Tackle Watch Now

Hookup Lures® Inshore Premium Bucktails are made with VMC PermaSteel hooks for maximum strength, sharpness and durability. They are available in weights of ¼, 3/8 and 1/2 oz.) and 13 unique color combinations.

Inshore Premium Bucktail Watch Now

Hookup® Lures Big Jig Series jig heads were designed for use in heavy current and/or deep water. All models use Mustad® duratin hooks and are designed for use with most any natural bait or large soft plastic baits.

Big Jig Series Watch Now
Hookup Lures Prostaff

We’re always looking for anglers who are active on social media! If you’re shooting pics and creating vids to highlight your time on the water APPLY NOW!

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